Reloadable White Paper Pertinent for Credit Unions in Down Economy
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trying economic times, TMG (The Members Group) has issued a white paper on reloadable card
programs.
According to the paper’s author, TMG Director of Product Development Jeff Falk, reloadable
cards not only offer a new product for existing members; they also offer a springboard for the
attraction of entirely new groups of members – in particular, the travel, teen and underserved
markets.
“In this climate, creating products for people who don’t qualify for traditional checking accounts
can be a smart move,” said Falk. “On the other side of the coin, reloadable cards can be
marketed to members in good standing as a budgeting tool.”
“Because a cardholder can never spend more than he has opted to load onto the card, it’s also
great for teens learning to control spending and for parents charged with teaching that lesson,”
continued Falk.
Falk also recommends marketing reloadable cards to travelers concerned about protecting their
funds while on the road. “Reloadable cards present a safe and a convenient alternative to credit
cards, travelers’ checks and cash.”
The white paper, “Reloadable Cards – It’s All in the Marketing,” is available for download at
www.TheMembersGroup.com/WhitePaper.
